SEO (Search Engine Optimization) —What’s it all about?

SEO, or Search Engine Optimization, is a relatively self-explanatory term in the industry—it encompasses the entire process of increasing website traffic, both the quality and quantity and brand exposure through search engines organic traffic results. We have a team of SEO Winnipeg experts awaiting your call.

Winnipeg SEO
Search Engine Optimization

200+ SEO factors affect your ranking—Fresh can help you hit your mark

Search Engine Optimization is not JUST about getting higher search engine rankings or increasing the amount of raw traffic driven to your website.  These are examples of “vanity metrics” that may not result in any success.

Would you rather have 5,000 website visitors, with 5 visitors resulting in a sale or 500 visitors with 50 sales?  While potential customers visiting the website is the first step, we want visitations to contribute to KPIs set by your company.

There are roughly 200 unique and ever-changing SEO factors that affect your website’s ranking including image optimization, mobile usability, keyword density, and so much more.  With so many moving parts in the world of SEO rankings, it helps to have some experts in the field on your side. Fresh has those Winnipeg SEO experts and has been helping companies dominate the rankings for the last 20 years

According to Search Engine Journal, over 93% of online experiences begin with a search engine and to top it off, according to Jumpshot, Google dominates over 90% of the total search engine market share, followed by YouTube (with is also owned by Google), and then comes Yahoo, Bing, and Amazon.

Search Engine Optimization

Use SEO to stay out of the basement

Think about it this way: The last time you searched for something on the internet, how many results did you really look at? If you searched for something simple such as “search engine optimization,” you get more than 224,000,000 results. Are you going to sort through those results to find the best one to use?

Of course not – you are going to look at the first few options and choose the best of those. This is why terms like Winnipeg SEO, Winnipeg SEO Agency, SEO Company Winnipeg and related terms on a search like Winnipeg Search Engine Optimization, Best Winnipeg SEO companies, Winnipeg SEO service, Winnipeg SEO professional, Winnipeg SEO services, Winnipeg SEO companies, Local SEO, SEO Winnipeg company, SEO Winnipeg, Winnipeg SEO  Experts are so important to us–  as more than 90% of internet users will click only on websites that appear on the first page of their search results. If you are not on that first page, you could be missing out on a whole lot of business.

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seo process

The actual process of SEO can get complicated

While the idea of SEO is simple, the process of achieving the results you want can be a challenge. For one thing, Google and other search engines do not release information on exactly how they rank pages and they are constantly changing their tactics.

Due to this, the marketing tactics used to capture SEO are rarely held secret and the majority of the industry is operating off of the same play-book. So what separates this Winnipeg SEO Company from the rest? Pride, dedication, and genuine care.

You need a company that will consider your company, your competitors, and your specific goals to find the right blend to tactics for maximum results. We will use our expertise in Search engine optimization to translate directly into positive KPI metrics for your company. It may involve regular blogging, optimizing your existing content, writing new content – and many other potential steps.

Free advice of the day:

Beware of guarantees

In the SEO industry, there are ‘white hat’ and ‘black hat’ tactics.  White hat tactics, our specialty, abide by search engine rules using the best practices and techniques.  Black hat tactics, try to fool or spam search engines to produce positive results. While black hat tactics can work, your website is at a huge risk to be penalized or removed from search results entirely.

You are likely to find plenty of black hat companies that make big promises and guarantees about what they can achieve for you. If you ever speak with a person or company that guarantees 1st position on Google, you need to run away!

Those are not realistic guarantees. We will work diligently to provide you with the best possible results. We will take the time to understand your business, the best way to boost its profile, and we will take the time to describe it all—from the complex terms to the day-to-day upkeep.  We believe that Winnipeg SEO Services require personalized attention and that’s just what we give you.

Search Engine Optimization