Here is an SEO case study outlining success with a Trades Case Study client. If you are on this page, it’s because you are looking for the same kind of success for yourself. We can do the same for your business. Fill out the form at the bottom of the page and we will call you within 24 hours.
The Client
Locally-owned roofing company
The Goal
Increase and improve quality of sales leads
Challenges
- Previous SEO agency delivered poor results that jaded the owner’s belief in effectiveness of online marketing
- Website was attracting a lot of tire kickers, draining the sales team’s time
- Very competitive industry online with lots of low-balling from single crew independents that devalue the market
- Lots of directory websites and rating websites that clog up page 1 of Google
The Approach
- Help the client understand their marketing spend needs to be greater to accomplish their goal
- Leadership online to create consumer confidence to secure their pricing model vs industry low ballers
- Push website call to action to a detailed, qualifying quote form to weed out tire kickers
The Result
- Top 5 positions on Google across all keyword targets
- 27.3% increase in traffic after first year
- Average of 5 lead form submissions per day
- Majority of leads from qualified quote form, exponentially improving sales team’s closing percentage
- Record sales year over year for the last 4 years
- Client has renewed services 5 straight years
