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The Client
Local, independently owned luggage & travel accessory retailer
The Goal
Expand sales nationally through a recently built eCommerce website
Challenge
Big Box retailers dominate the online landscape competing with much larger budgets
The Approach
- Go niche in our targets to limit direct competition with Big Box retailers
- Research found a niche pocket of people that use the anchor of “Canada” as part of their search
- Focus on brands that provide drop shipping to ease logistics and keep delivery costs low
- Focus on specialty brands not often found in Big Box retailers
The Result
- Client dominates the search niche of “Canada” across all product and brand segments
- Top 3 rank on Google for all specialty brands
- Over 600 Page 1 listings on Google despite massive growth in online competition year over year
- Six figure sales annually online
- Over 2.7millions visitors driven to the site and climbing
- Client has renewed services 10 straight years