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The Client
Aggregator connecting consumers with luxury real estate rentals
The Goal
To sell the business in 2 years
Challenges
- No brand development
- Poor internet visibility
- Booking process was not automated
- Managing 3 different websites across multiple geographic areas
- Fast growing number of competitors
The Approach
- Focus all efforts to one niche geographic area of Aruba where the client had the most rental properties
- Consolidate to one website and do full brand and website development with complete booking automation
- SEO campaign targeting people looking from North America to travel and book in Aruba
- Found untapped approach of targeting the actual rental properties in Aruba vs Aruba as a whole
- SEM campaign hyper targeting 3 States that yield the most bookings
The Result
- Client sold the business in 2 years
- Brand led on Google & Bing for luxury rentals in Aruba
- 51.9% increase in website traffic after first year