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Challenges

• Main competitor lists above them for all main keyword targets
• Limited visibility online for the courses upcoming online
• Require leadership in multiple cities where they have colleges

The Approach

• 2 year SEO plan first to improve rank for generic “college” keywords in each campus city, followed by specific course targeting
• As enrollment increases, add more courses to broaden potential student reach
• Begin adding online courses to SEO targets as they come available

The Result

• Client acquired by a U.S. education conglomerate after massive increase in online awareness and student enrollment
• U.S. buyer notes the college has one of the best conversion rates to marketing spend of all colleges they considered acquiring
• Top rank on Google in all cities where they have colleges
• Top 3 positions on Google for all courses offered offline and online